More than half a century ago our city got its first airport, as well as its first department store: "Prima" department store was opened at the very heart of the old town of Split, at Gajo Bulat Square. As the city expanded, and the merchants discovered the benefits of selling a wide range of products in one place, "Prima" became "Prima Grad", a synonym for a department store. Recently, however, its role has started to change, becoming more and more oriented towards the hospitality sector.
Located within the protected area of the old town centre but not a protected cultural monument in itself (according to the recent assessment by the Ministry of Culture), PRIMA LUCE Luxury Hotel opened its doors in 2017, after extensive construction works conducted under a close supervision of the local Conservation Department. This ultramodern luxury hotel, designed by Antun Šatara, is located on the 3rd floor of the building, offering an unparalleled view of the entire city of Split. In the ground floor of the building there is a newly opened, world-class “Central” club; the top floor is occupied by a coffee bar; while the remaining floors still function as a department store, offering renowned brands.
All Prima Luce luxury rooms are air-conditioned and sound-proof, with cooling beds with anatomic mattresses, mini bars, free high-speed Wi-Fi, and bathrooms equipped with designer ceramic tiles and sanitary facilities.
Stay at Prima Luce luxury rooms, the vibrant heart of the city of Split, where you will be welcomed by a warm smile of our staff members and a complimentary drink.